Top 10 social commerce platforms for 2023

The social commerce market has drastically grown in the past years. In 2021, the global social commerce market size was 620 billion U.S. dollars. By 2030, this value is forecasted to reach 7,030 billion U.S. dollars.

Social commerce is the use of social media platforms for selling products directly to customers. Fast-growing trends in social media leave you with no choice but to hop on this train and use it for business growth.

In order to do so as an advertiser, you’ll need to choose between social commerce platforms that can help you increase ROI by delivering relevant creative to your audience. 
Not sure which social commerce platform to choose?

We made a list of 10 social commerce platforms that can help you produce personalized ads on Paid Social, and launch omnichannel campaigns. Learn about their features, pricing, and their pros and cons to help you choose your next secret weapon for an efficient growth in 2023.

What to look for when comparing social commerce platforms

Before betting on any martech tool, as a performance marketer you’ll need to ensure that the new investment will help you be more efficient in doing your job or it will help your client’s business scale faster. Also, you’ll need to consider how this new platform will fit in your current martech tool stack.

Here are a few questions to ask when you’re comparing social commerce platforms:

• Which social media platform you want to advertise on? Will this change in the future?
• Do your clients have thousands of product to advertise, which will require a large set of creatives?
• How are you going to collaborate with the involved stakeholders?
• How many personalization options do you need?
• Do you need a specific or an all-in-one solution?

Answering these questions will ensure that the social commerce platform you choose supports your current needs and future growth. Make sure to account for both. 

#1 Hunch

Hunch is a one-stop-shop social commerce platform, combining automated creative video and image production with automated media buying. This means you can create and manage your campaigns for different social media platforms leveraging one tool. This feature sets Hunch apart from most creative automation tools.

The platform supports all major feed types and allows you to connect your feed, product, and other 3rd-party data to it. Upload your feed data to the platform, leverage Hunch Creative Studio to prepare dynamic templates, and use the power of dynamic creative optimization to launch the campaign on Facebook, Instagram, TikTok or Snapchat. Hunch automatically combines your ad elements to deliver the optimal combination that’s tailored to each social user - based on real-time data it gathers.

Given the platform’s ease of use, the process of creating and automating your ads with Hunch will only take minutes. As with any platform, there’s a learning curve in the beginning. However, customer reviews online highlight the effective and timely support of the Hunch team. Ultimately, Hunch helps you grow by delivering data-driven and personalized omnichannel experiences in minutes.

Key Features

• Multiple ad platform integration
• Hunch Creative Image and Video Studio
• Automated creative production
• Advanced rule-based optimization
• Automated data synchronization
• Cross-account workflows
• Brand kit automated templates
• Localized campaigns
• 3rd-party data integrations
• Data analytics and reporting
• Creative Library
• Photoshop integration
• Workflow automation

Pros

• One-stop shop social commerce platform
• High level of ad customization across audiences
• Save time on launching and managing campaigns
• All your campaigns in one place
• Top-notch customer support
• Intuitive to use
• Get a price quote in minutes

Cons

• Moderate learning curve
• Specialized for independent performance agencies 

Pricing

Hunch charges based on ad spend that only goes through the Hunch platform. Also, you can get a personalized quote based on your media spending and your business needs.

 Best use for 

Best for performance marketers working for brands or agencies that are looking for an all-in-one solution.

#2 Jivox

Jivox is a data-driven social commerce platform that helps you deliver personalized advertising at scale. With Jivox you can automate dynamic and shoppable ads, delivering them across all major channels.

Jivox has the platform’s privacy-first approach, which is their distinctive feature. 
Jivox employs IQiD First-Party Identity Graph, a solution that allows you to personalize your ads without relying on 3rd-party cookies. Instead, the platform uses data collected from multiple 1st-party identifiers to make AI-powered predictions and recommendations.

However, according to online customer reviews, such a granular level of personalization can be overwhelming and time-consuming for some businesses. So, expect a steep learning curve in the beginning or opt for a more easy-to-use social commerce platform that will help you save time.

Key Features

• Dynamic canvas studio
• Creative automation
• Data-driven decisioning
• Feed management
• Optimization and recommendations
• Data analytics and attribution
• Enterprise account management
• AI & machine learning
• Purchase predictions 

Pros

• Supports major social channels
• High level of ad personalization
• Makes use of neuron AI and machine learning
• Keeps track of individual clients
• Privacy-first approach

Cons

• Steep learning curve
• The customization process can be time-consuming

Pricing

You must contact Jivox to inquire about pricing.

Best use for

Best use for medium and large businesses. 

#3 Aitargert Tech

Aitarget Tech is a social commerce platform for creating dynamic ads and personalized videos on Facebook and Instagram. They leverage the power of AI and creative testing to deliver personalized ads at scale. The personalization of ads revolves around personalizing different ad elements to each customer.

In terms of design, the opportunities may be a bit limited. Aitarget design templates work by converting product photos with a white background into templated dynamic banners. You can choose from existing templates or upload your own.

Key Features

• Creative automation
• Creative testing and scaling
• AI-driven creative optimization
• Automated dynamic videos
• Dynamic video and image templates
• Product feed refinement powered by machine learning  
• Data analytics
• Feed management

Pros 

• Makes use of AI and machine learning
• Provides data-driven and actionable insights
• Easy to use creative interface

Cons

• Only supports two social media feeds
• Limited design options

Pricing

You must contact Aitarget to inquire about pricing.

Best use for

Aitarget Tech is best for medium and large brands as well as agencies that want to create dynamic ads on Facebook and Instagram. 

#4 Pencil

Pencil relies on the power of AI to generate unlimited ad creatives, allowing you to test at scale. Deriving insights from branding data, other assets, and campaign information you provide, the platform algorithm will automatically generate finished ads - from writing ad copy to editing videos. All this process only takes a few minutes.

This social commerce platform highly emphasizes the importance of testing a large number of ad creatives. Testing at large requires a considerable amount of existing data. This means that Pencil works best if you already have a strong library of brand assets and advertising data.

Key Features

• Creative automation
• AI-driven ad creatives
• AI creative testing and scaling
• Campaign optimization
• Data analytics
• Ad performance predictions

Pros

• AI-driven automation
• Supports major social channels
• Easy to use

Cons

• Requires a brand kit and specific types of assets to generate ads

Pricing

Pencil has three pricing levels: (1) Start for free and pay as you go, (2) Do it for me plan priced at $400/mo, and (3) the Enterprise plan starting at $1000+/mo.

Best use for

Pencil is best for fast-growing eCommerce brands and performance agencies.

#5 Adsmurai

Adsmurai is a social commerce platform and a paid media service agency. The Adsmurai Marketing Platform is based on its own technology. It includes planning, managing, and monitoring paid media campaigns.

The platform is a Meta, Instagram, Google, Pinterest, and TikTok business partner, supporting all major social media channels. The Adsmurai Marketing Platform allows you to manage all paid social campaigns across social media channels from within one platform.

In contrast to other social commerce platforms, Adsmurai does not offer the possibility to automatically create multiple design creatives. Rather, they offer an interface you can use to create templates.

Key Features

• Adsmurai Marketing Platform
• Design creatives
• Dynamic ads
• Data analytics and reporting
• Data-driven recommendations
• Automatic platform-specific feed creation
• Feed management
• Third-party integrations

Pros

• Supports major social channels
• View all your paid campaigns in one place

Cons

• No creative design automation
• The creative process can be time-consuming

Pricing

You must book a demo with Adsmurai to inquire about pricing.

Best use for

Since Adsmurai lacks creative automation, it might be best for brands that don’t need many ad creatives. Otherwise, it can get time-consuming for agencies or businesses that need to run large sets of ad creatives.

#6 Confect

Confect is a social commerce platform that helps performance marketers automate dynamic ad creatives. The platform supports automatic ad creation for all major social media channels. With its easy-to-use design editor, you can create ad visuals in minutes.

Confect allows you to batch-produce ads and automate your campaigns in advance. Once the ad is created, Confect gives AI-powered performance predictions and improvement suggestions.

Key Features

• AI-driven ad creatives
• Creative templates
• Ad performance predictions
• Ad suggestions
• Split test designs
• Confect Analytics
• Automatic workflows

Pros

• Powered by AI
• Support all major social channels
• Live support

Cons

• Non-intuitive setup

Pricing

Confect has two pricing plans. The Analytics plan costs $249/mo. The price of the Dynamic Ads plan starts at $149/mo for 1,000 products. The price changes dynamically based on the number of products you’re looking to advertise. Agencies can contact and get a personalized quote.

Best use for

Medium and large eCommerce brands or agencies looking to advertise a large product data set.

#7 AdEspresso

AdEspresso by Hootsuite helps you create, manage, and optimize dynamic ads across Facebook, Instagram, and Google Ads from within one platform.

The platform offers a set of features to improve collaboration efficiency and launch your campaigns faster. Specifically, the campaign approval feature allows you to send approval requests to your clients or colleagues, even if they don’t have access to AdEspresso. AdEspresso also has a client onboarding request feature that makes collaboration seamless for every party involved. 

Key Features

• Create dynamic ads
• Manage ads within one platform
• Bulk edit campaigns
• Grid composer
• Automatic optimization
• Split testing
• Third-party data integration
• Campaign analytics
• Campaign approvals
• Client onboarding request

Pros

• Easy to use creative interface

Cons

• Only supports three advertising channels

Pricing

AdEspresso offers three pricing plans:

• Starter plan for $49/mo
• Plus plan priced at $99/mo
• Enterprise plan starting from $259/mo

Best use for

AdEspresso claims to be best for agencies, small and medium businesses, and eCommerce. 

#8 AdParlor

AdParlor by Fluent offers technology-driven media buying and creative personalization services. Its technology stack spans the entire campaign process, from ideation to campaign reporting.

AdParlor has partnerships with Facebook, Instagram, Snapchat, Twitter, LinkedIn, DV360, and Pinterest, supporting major feeds. Unlike the other platforms on this list, AdParlor is also an agency. 

Key Features

• Creative blueprint platform
• Creative optimization
• Campaign mock-ups
• Campaign setup and launch
• Campaign management
• Campaign reporting and insights
• Third-party integrations

Pros

• Supports major social feeds
• Easy to use

Cons

• Lack of creative automation

Pricing

You must contact AdParlor to inquire about pricing.

Best use for

Best for marketers and agencies looking for custom creative services. 

#9 Madgicx

Madgicx is a social commerce solution for eCommerce brands advertising on Facebook and Google. This AI-driven platform helps marketers optimize their budget and ads based on campaign KPIs. Its advanced tracking and attribution system allows you to derive actionable insights, which can be autonomously implemented. 

Key Features

• AI-driven ad management
• Tracking and attribution
• AI copywriter
• Creative and ad copy insights
• Autonomous budget optimizer
• Bid testing
• Automated reporting

Pros

• Easy to user interface

Cons

• Only supports Facebook and Google Ads
• Lack of design templates
• Lack of visual funnel builder

Pricing

The all-in-one Madgicx AI suite costs $479/mo. Madgicx also offers a cloud tracking add-on for $149/mo.

Pro tip / Best use for

According to Madgicx, they’re best for eCommerce brands with annual revenue between $500K-$20M.

#10 Flashtalking

Flashtalking by Mediaocean is an ad-serving social commerce platform that enables advertisers to personalize at scale. With a set of creative and analytics features, you can set up and manage dynamic ads across multiple online channels. 

With its Identity Framework, Flashtalking is another social commerce platform that operates cookieless. The platform unifies unique client data across the ecosystem, creating a full view of the entire customer journey.

Key Features

• Ad serving
• Creative personalization
• Campaign management
• Data-driven decision tree
• Identity framework
• Data analytics
• A/B testing
• Third-party integrations
• Fraud detections tools

Pros

• Intuitive platform interface

Cons

• Difficult to build customized reports
• Difficult to review multiple creatives at once
• Bug reports

Pricing

You must contact Flashtalking to inquire about pricing.

Pro tip / Best use for

Flashtalking is primarily aimed at small and medium businesses. 

Hunch is your best all-in-one social commerce platform choice

When looking for a social commerce platform you’re ultimately looking to boost your sales via Paid Social. Achieving this encompasses a long process of repetitive manual tasks such as creating data-driven ad designs, writing copy, running tests, and optimizing your campaigns on the go. Not to mention, you need multiple versions of this process in order for your ads to resonate with your audience and convert them.

The key to unlock the success of your next campaign on Paid Social without working day and night, is leveraging Hunch’s creative automation.

An all-in-one social commerce platform like Hunch allows you to automatically create, launch, manage, and optimize omnichannel campaigns from within one platform. Book a discovery call to find out how Hunch can supercharge your online growth with automated social ads.