Looking for Smartly Alternatives? Check Out the 3 Best Smartly Alternatives for Creating Better Facebook Ads

Facebook dynamic ads are often a huge challenge. If you are running multiple complex and high-profile Facebook campaigns, managing all of them can be very time-consuming.

One of the best ways to save time is to use automation platforms. Automating some or all aspects of your online advertising efforts can help significantly.  

Smartly is one of the most popular social advertising platforms available on the market today. Smartly promises that they can make your Facebook, Instagram, and Pinterest ads perform better. They also say that your ads can become more creative if you use Smartly. In the following post, we take a look at Smartly's advantages, but we also examine top Smartly alternatives, which are as follows: 

  1. Hunch  
  2. ROI Hunter
  3. Madgicx 

Advantages of Smartly

One of the biggest advantages of Smartly is the ability to use it on multiple social channels. Smartly is also a very robust and comprehensive platform. Thanks to their connection with Facebook (they are a Facebook Marketing Partner), you can expect some features that other similar platforms might not have.

Smartly sits atop the FMP list and rightfully so spends time solving problems for the ‘creme de la creme’ of the largest Facebook advertisers in the world.

Smartly’s Shortcomings and Problems

Even though Smartly is a great automation platform, it is not perfect. Smartly is such a robust software, the cost that is required to maintain such a platform is reflected in its pricing. This is something most companies, especially in the SMB space, simply cannot justify. Working with Smartly also means you are competing for attention with these global advertisers.

Right now, Smartly is more than a social ads automation platform. It is more of a managed service, or even a hybrid marketing agency than a pure platform which, as we already said, may not work for most companies. If you like the idea of automating your social ads but have run into these (or some other) issues with Smartly, make sure you stick around since today’s post will be exploring some of the best Smartly alternatives.

Full disclosure before we start: One of the Smartly alternatives on this list – Hunch – is our own. We have identified the most common problems in automated creative production and media buying space and are building the best solution for our customers.

In this blog post, we are going to review all of the Smartly alternatives, as well as our own, honestly and impartially. As with all the other alternatives, we will highlight Hunch’s advantages and shortcomings.

Now that we got that covered, let us take a look at the three best Smartly alternatives. 


Hunch is an automated creative production and media buying platform that empowers brands and agencies to grow on paid social. Hunch combines dynamic creative video and image production with automated ad buying. Hunch is also Facebook Marketing Technology parter.

With Hunch, you can build amazing customer journeys on Facebook and Instagram. Hunch can also help you personalize the customer journeys and then, with the help of the right creative and the right timing, convert more people into customers.

Advantages of Hunch

What makes Hunch different from the other Smartly alternatives on this list, as well as a number of other platforms in this space, is the great service and agility we offer across the board. We are also known for our affordable pricing that works for a huge number of businesses, from small businesses to large-scale organizations.

We also offer a broad set of tools and services that multiple industries, such as e-commerce and retail, especially the ones in the process of digital transformation, can enjoy. We also have advanced workflow automation flexibility, meaning that you retain ads in sync among your company operations.

With Hunch, you can easily launch feed-based campaigns for e-commerce, travel, real estate, automotive, etc., and put them in various image and video ad formats that result in thousands up to date hyper-personalized ads.

You can chuck any third-party data in feed-based campaigns such as analytics, CRM, weather, location, and language data.

Hunch’s Shortcomings and Problems

Well, promised to remain impartial. At the moment, we are not as mature as some of the other Smartly alternatives on this list, especially when you consider the number of our cases and the previous work we’ve done. This can also be an advantage, as our engineers can help with onboarding your company, which results in an even better customer journey for you.

Our self-service model is not perfected at this point, but we are working on it.

We are sure that our enthusiasm and our perseverance gives us the right to claim the title as one of the best Smartly alternatives.  

Hunch’s pricing

Our pricing is flexible for all – no matter how much you usually spend on online ads. However, our pricing is perfect for teams that are short-staffed with people that do paid social.

Hunch vs. Smartly – How Are They Different?

As we have already mentioned, Smartly’s pricing is often out of range for most companies, while we believe that our prices are better tailored to the SMB sector. As an up and coming global Facebook Marketing Partner, we like to think of our selves as the #2. It also means we try harder and are fully devoted to solving problems for businesses large and small. We just cannot afford bad onboarding experiences, half-done creative templates, or data feeds that don’t get the proper attention. As a mid-market brand, at Hunch you get full attention of experts, vs. potentially run into layers of people to get things done, which can easily be the case with our competition.

ROI Hunter

ROI Hunter is a product marketing platform designed to help e-commerce businesses improve their advertising performance and become more profitable.

This Smartly alternative can help you create online ad campaigns that are based on many insights, including profitability, the best margin, and return.

Advantages of ROI Hunter

ROI Hunter is focused on e-commerce stores, which means that its features are tailored to this very industry. Among the most popular features is PMP that collects product data from different channels, and combines it into one place. They have a built-in DPA template editor and video editor so you can insert data from product feeds. Automatic rules can help you save time on adjusting campaign budgets and bids.

Other features include the ability to identify best or worst-performing products. ROI Hunter also supports Google Ads.

ROI Hunter’s Shortcomings and Problems

At the moment, the biggest shortcoming of ROI Hunter is that most of the time it relies on existing Facebook technologies, including DPA.

Another potential disadvantage is that the platform is focused solely on e-commerce stores. Why is this a potential disadvantage? Well, if you are running an e-commerce store, then this is a huge advantage. However, if you are running a different type of business and searching for a feed-based campaign framework, ROI Hunter is most likely not the option for you.

ROI Hunter’s Pricing

Based on our info, ROI Hunter is not the cheapest, but also not the most expensive of the Smartly alternatives on this list.

ROI Hunter vs. Smartly – How Are They Different?

The biggest difference between the two is that Smartly covers more industries and it is not only focused on e-commerce. 


Madgicx is an omnichannel marketing platform that can help you optimize ads on Facebook, Instagram, and Google. This Smartly alternative has an artificial intelligence engine for analyzing and evaluating ads.

Advantages of Madgicx

Some of the standout features of Madgicx include AI Audiences, a feature that Madgicx claims will analyze your audiences and choose the ads with the best possible ROAS.

Other features of Madgicx include a dashboard that you can use to get an overview of all your ad accounts. You can also manage your ad accounts from the dashboard.

Madgicx is a self-service ad platform, which means that it is possible to save some time when setting up and managing your social ads.

Madgicx’s Shortcomings and Problems

Madgicx is a great platform, though not without issues. Namely, it does not offer a number of features that are provided by other Smartly alternatives on this list. For instance, you cannot automate your workflows in Madgicx.

You also cannot produce any creatives in Madgicx. This could be a deal-breaker for some users that want to handle all their online ad operations within one platform.

Madgicx’s Pricing

If you are not willing to spend huge amounts of money on online ads each month, Madgicx’s pricing will likely be acceptable for you.

However, if you are ready to invest in online ads a little bit more, Madgicx offers pricing deals that will be a bit higher, almost the same as the pricing of the bigger players on the market, and that could be an issue if you rely on some features that Madgicx lacks.

Madgicx vs. Smartly – How Are They Different?

They both can help you manage your campaigns, however, Madgicx is the one doing it in-depth. In contrast, Smartly allows you to produce creatives, which many users will enjoy.

Final Thoughts

So there you have it. The three best Smartly alternatives you should try. We hope that this post will help you make a well-informed decision. To sum up:

  • If you are a top global brand or performance agency that serves top global brands with an unlimited budget, Smartly is the right solution for you. But, if your budget is limited and you are searching for a feed-based framework and cost-efficient solution, Hunch is one of the best Smartly io alternatives.

  • If you are in the market for a Smartly alternative focused on e-commerce and looking for a solution that relies on existing Facebook technologies, consider trying ROI Hunter.

  • Finally, if you want an automation-focused Smartly alternative without creative production, Madgicx might be your choice, especially if you are not spending a lot on advertising.

No matter which of the Smartly alternatives go for, automating some (or all) aspects of your paid social marketing actions is a great business decision. With feed-based campaigns and automation, you will save plenty of time that you can use for other more important activities – such as growing your business.