Last updated Feb 15th, 2021
Multiple layers, funnels, upsells and tripwires work great- for big names like Tony Robbins and Frank Kern. They are usually very expensive to implement, test and get working, so for 95% of businesses, they’re unnecessary.
A lot of people plan elaborate funnels that are unrealistic. The problem isn’t so much over-complication as it is just randomness. To combat this, I’ve prepared some simple yet effective Facebook ads funnels, broken down for different business types so that you can improve your Facebook ad strategy in 2019.
This funnel is best suited for businesses that specialize in retail, real estate or SaaS.
When advertisers first started using video ads into their strategies, it was largely seen as a means for driving engagement. Now, video ads are seen as a golden ticket towards conversions.
Video ads get up to 20% more clicks than images do. Don’t miss out on this.
It uses the Facebook algorithm to retarget. Video views are cheap and thus you have less to lose. You can reallocate spend to people that you’ve already identified as good leads. Retargeting costs less and often converts more since users are more likely to engage with brands they’re familiar with.
This funnel is best suited for businesses that provide services like marketing, coaching or accounting.
Facebook ads are becoming increasingly expensive. If you sell services that require a longer sales cycle, utilize email. It’s cheap and allows you to build relationships over a longer period of time.
Obtain the prospect’s email address first. Once they’ve landed on the thank you page, you can direct them to download and retrieve the freebie. This is also an opportunity to mention any Facebook groups that they can join.
This funnel is best suited for local businesses like gyms, home cleaning or restaurants.
Local businesses have some advantages.
It’s easier to convert your target when you can say “Enjoy a £0 joining fee at Manchester Market.” It means you can get attention easily, and you already have more trust because you’re local.
In addition to this, a great offer gets people to sign up on impulse. By being able to call people up personally and immediately you keep the momentum going. It’s easier to up-sell after you’ve done a great job on that first offer. The main focus is to get people in-store and so that you can profit from back-end sales.
Do you [WHAT PROBLEM KEEPS THEM UP AT NIGHT]?
Would you like [RESULT]?
Join us as we [TRANSFORMATION OF YOUR PRODUCT/SERVICE] without [A UNIVERSAL WORRY].
[DETAILS OF YOUR OFFER]
Click now to claim your space before [SCARCITY]
Having a complex Facebook ad strategy doesn’t always mean that you should implement multiple layers. In fact, many people end up botching this and missing out on the over one billion active Facebook users per day.
This article outlined 3 basic Facebook Ad funnels that can be implemented by advertisers for any industry. Take a moment to simplify your Facebook Ad strategy, you may find other ways of working that yield better results.
Keep your ads running and don’t miss out in the event that they stop delivering. Check out our article: 8 Ways to Fix Facebook Ads That Are Struggling to Deliver.
Only for Paid Social marketers