We’ve packed our entire knowledge that’s been acquired through working with 6600+ eCommerce campaigns over the past 2 years in one simple Black Friday Playbook.
But that’s not all.
Besides getting access to this in-depth Playbook, you’ll also get some surprises and bonuses that will help you create thousands of ads in no time, without paying for expensive designers or wasting your own time.
Or continue reading to see short excerpts from our playbook, and you will probably want to download it anyway.
How to Plan Your Black Friday Campaign
Setting up the proper Black Friday plan and strategy is the first and the most important step.
It’s very important to plan your Black Friday campaign early on, to make sure you have enough time to:
Prepare stunning creatives (in the Playbook, you will get a surprise that will allow you to create thousands of ads in four clicks)
Warm-up your audience
Get your ads approved by Facebook on time
You should also pay attention to allocating your budget. Be prepared for higher CPM during the BFCM weekend.
Also, keep an eye on the segmentation itself. Not all types of users will be ready to immediately purchase your products during Black Friday.
Not all types of users will be ready to immediately purchase your products during Black Friday
Some will need more convincing than others, but there are certainly those who will buy your products almost immediately.
Inside the playbook, you will find out:
What the different stages of your funnel are
What you should focus on the most, and how to allocate your budget
What types of campaigns work best with the people in specific funnel stages
How to warm up your Facebook audience and make them buy
How to re-engage your old users?
How to Make Irresistible Offers?
The ad copy is one of the main foundations of every successful campaign, but it’s not the only important thing. You can have a great copy, but if you have a bad product, no one will buy it.
The best Black Friday campaigns are based on the top performers or the products that your audience loves the most.
Limit your offers and sales and communicate this through countdowns on template
But how can you combine the best performers and copies to create irresistible offers and make your audience buy from you?
Well, that’s what you’ll discover inside the Playbook.
How to Target the Most Potential Buyers?
On Facebook, great targeting is everything.
Targeting is really what decides whether you will end with thousands of sales or just a few of them.
There are various ways of targeting and selling to your potential users on Facebook and Instagram:
Dynamic retargeting journeys
One week of sales means all retargeting needs to be adjusted.
Inside the Playbook, we looked into:
What targeting options to choose
What dynamic retargeting journeys are and how can you create them
How to make your retargeting campaigns stand out
How to perfectly upsell and cross-sell your products and get higher ROAS
How to Create Ads That Attract Sales Like a Magnet?
Black Friday is like war. Tens of thousands of e-commerce shops, similar to yours, compete for the same audience, on the same platform. One person will buy only a handful of products.
How can you make sure that they buy exclusively from you, but not from the others?
The answer lies in amazing creatives that engage your target audience and trigger them to buy.
But in order to achieve that, your creative needs to be better even than the famous Apple’s iPod ad: