ROI Hunter vs. Hunch: Best ROI Hunter alternative for Paid Social advertising

ROI Hunter is a marketing platform that enables businesses to manage their Paid Social ads. It provides performance insights along with actionable data to improve the efficiency of performance marketing campaigns. Furthermore, it also helps accelerate the creative generation process by providing customizable templates.

Hunch is a ROI Hunter alternative, with some major differences. Hunch offers an entire suite of creative automation services along with an integrated solution for campaign management. Hunch’s Creative Studio offers a high degree of versatility with advanced features for generating both photo and video ads.

Both ROI Hunter and Hunch help users make data-driven creatives, manage campaigns and generate insights. However, the user experience, features, and functionality vary greatly. We dug deep into ROI Hunter's platform in order to create an unbiased comparison so that you can make the best choice for your business.

Comparison Tables

ROI Hunter markets itself as a “performance management platform” and caters mainly towards retail/e-commerce businesses. Meanwhile, Hunch’s is equally suited for any business that wants to leverage creative automation and workflow automation.

Both Hunch and ROI Hunter offer vastly different user experiences thanks to their features, which we will discuss in more detail below.

Here’s a complete breakdown of all features both platforms provide:

Integrations

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Hunch is a top ROI Hunter alternative since it not only provides more integrations, but it also caters to more industries. Both Hunch and ROI Hunter are Meta Business Partners.

Features

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While both Hunch and ROI Hunter seem alike on the surface, the features and user experience differ internally.

ROI Hunter lacks advanced features, such as using different catalog fields in DPA templates. This may be a hindrance for many users. The learning curve and user experience for ROI Hunter are also reported to be steeper. In contrast, Hunch offers a high degree of configuration and customizability in its platform, and is more intuitive.

Hunch has a state-of-the-art Creative Studio that has both image and video generation capabilities. Meanwhile, ROI Hunter’s template editor is relatively limited when it comes to advanced features and customization.

Services and Support

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Both Hunch and ROI Hunter offer extensive customer support for new and existing customers.

However, ROI Hunter’s customer service is partial, based on the account you choose, and there is Core, Pro and Premium. They offer a dedicated customer success manager only to businesses of a certain size which is discouraging for smaller companies that may run into issues.

Hunch shines as one of the top ROI Hunter alternatives when it comes to going the extra mile and ensuring customer satisfaction. Hunch offers unique services such as automated post boosting and leverages creative insights to optimize your ad campaigns. For example, if you connect your Google Analytics account to Hunch, it identifies your top-performing products and creates ads for them.

Pricing

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Hunch offers a transparent pricing structure that helps you budget and plan your campaigns easily. Meanwhile, ROI Hunter’s pricing is disclosed as a “flat fee” but has many caveats.

ROI Hunter offers different pricing levels based on a combination of factors such as your ad spend budget, desired service level, and a number of integrations. How this is calculated is not directly shared with businesses which make the ROI Hunter pricing feel opaque.

Since Hunch only charges based on ad spend going through its platform, you have the ability to select which features you want, and receive a customized quote. This is one of the most appealing pricing structures on the market for companies with very specific or very large requirements.

Reviews

ROI Hunter Testimonial from G2:

Positive:

The automation is great - from spending rules to dynamically updating ad copy without resetting your ads into a learning phase, ideal for businesses with ever-changing offers.

I like the template builder for dynamic ads, it's easy to refresh products and adapt them to different offers/times of the year.

Being able to track GA analytics alongside FB's metrics - we all know there can be a difference between the two, so seeing them side by side at a glance without having to pull data separately to manually compare makes life a lot easier.

Negative:

It can be a little tricky to get your head around the platform at first, but honestly, with the support of your account manager, it becomes clear very quickly.

Hunch Testimonial from G2:

Positive:

Creating customized ads at scale and publishing them to Facebook works like a breeze. During an important season, we delivered over 700 ads to over 110 ad sets on Facebook in an instant. We were able to customize creatives and copies by including dynamic values such as local slang, area name, and target audiences. I also like that we can run ads directly from Google Sheets and Google Drive (so we don't have to go into Ads Manager to create ads which is a tedious process). Hunch's customer support is top-notch. They have given us the support needed to bring our ideas into reality.

Negative:

Creating new campaigns can be overwhelming if you don't create them regularly (at least I tend to forget all the nitty gritty settings that need to be set for the campaign to work out properly). However, with Hunch's awesome customer support this hasn't been an issue as they have helped us set up new campaigns every time it has been needed.

Hunch's unique angle: What makes Hunch a superior choice to ROI Hunter for agencies and SMBs?

Hunch’s Creative Studio far exceeds ROI Hunter’s platform when it comes to features and utility, and this is the key differentiating factor. Businesses will have different requirements and they will most likely want a combination of video and image ad generation capabilities. ROI Hunter falls short in offering advanced customization options suitable for every industry since they primarily cater to e-commerce/retail businesses.

ROI Hunter also lacks a few key integrations, such as Tiktok and Snapchat creative production. It is also not best suited for SMBs and agencies due to their relatively opaque pricing structure. The customer support services are limited as well, which may make it challenging for new or small users since there is a steep learning curve involved in using ROI Hunter’s platform to its maximum potential.

Pros and cons: Is Hunch truly the best ROI Hunter alternative compared to other creative automation platforms?

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Here is an overview of the pros and cons of each platform to help you in your decision-making process:

Hunch

Pros:

  • Fully automate your advertising for Paid Social
  • Full-stack solution for ad production, including campaign management
  • Creative insights for optimizing ads
  • Has a Creative Studio for both images and videos
  • Flexible pricing

Cons:

  • It isn’t a hybrid marketing agency
  • Specialized for independent performance agencies and SMBs
  • Video and image templates have a small learning curve

ROI Hunter

Pros:

  • Integrates with third-party data
  • Multiple options for creating product sets
  • Ability to create custom metrics
  • Deliver dynamic creative, at scale across the entire media plan, in real-time

Cons:

  • Lack of advanced features compared to alternatives
  • Pricing is opaque and not catered towards SMB’s/agencies
  • Customer support is limited to only specific plans
    Layout is confusing

Why choose Hunch?

To conclude, Hunch offers a much more comprehensive suite of solutions for businesses and agencies looking to amp up their creative generation capabilities. Hunch’s Creative Studio is multifunctional, easy to operate and suitable for any marketer.

Independent agencies and brands that have used Hunch growth playbooks report a 30% increase in performance using dynamic and automated ads, a 60% decrease in time required to launch and manage campaigns, and 25% more conversions using customized on-brand templates.

Learn how Hunch helped Roma to streamline their creative process and to keep their on-brand creatives on auto-pilot. 

Got any questions? Book a demo and we’ll be glad to assist you!