Last updated Aug 2nd, 2021
When it gets to preparing e-commerce holiday’s campaign in and achieving Q4 goals, how can you be sure you’re getting the most out of the $$$ you put in? While Ad spend skyrockets over the holidays, with a 140% increase in cost per click, average order value (AOV) does not. This case is likely due to increased competition and deal chasers taking advantage of one-off sales and deep discounts.
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