Last updated Dec 3rd, 2021
So, you have decided to promote your company’s sports betting and casino games through paid social.
You are hungry for positive ROI, but you already hit a brick wall and realized that standard awareness campaigns do not cut it.
Betting companies focus on Facebook ads for betting, but they soon clutter their workflow. Moreover, they often end up using generic campaigns and standard facebook dynamic ads that bring little to no engagement.
There are two main challenges of Facebook gambling ads:
Complying with all licenses and laws of Facebook or the countries you advertise in
The dynamic nature of the betting industry forces you to change your campaigns several times per day, which results in generic and outdated ads
When it comes to legal issues, it must be said that Facebook wouldn’t approve online gambling ads until recently.
Thankfully, Facebook’s stance on advertising online gambling services is more flexible nowadays. Now, gambling ads on Facebook are allowed in countries where online gambling is legal.
The new guidelines also enable gambling companies, from both the online and brick and mortar worlds, to place ads on Facebook and Instagram; providing they:
Comply with the local laws of the country where the campaign is being run
Get Facebook’s approval for the ads
The pressure mounts because betting offers change frequently; several times a day. Doing paid social manually (making each creative and running ads hourly), means you can’t present relevant ads at the best time. Facebook doesn’t have the time to finish the learning phase and optimize your campaigns for better performance.
That’s why 2022 marks a turning point for betting and casino advertisement on paid social. Once you integrate your real-time data into your campaigns and start delivering hundreds of offers each day, you will finally unlock paid social for betting and gambling.
Only for Paid Social marketers